7 types of Logo Design.

1. Monogram (Brand initials)

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Sometimes referred to as a Lettermark.

A monogram is a type of logo that consists of letters, usually brand initials.

It’s used instead of a traditional symbol, turning a company’s identity into an eye-catching visual.

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2. Wordmark (Similar to a monogram)

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Sometimes referred to as a Logotype.
The most classic and pure form of a logo is the wordmark. A wordmark or logotype is a font-based logo that focuses on a business’s name alone.

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3. Brandmark (An icon design)

Sometimes referred to as a Pictorial, Symbol, or Icon.
Basically, the image that probably comes to mind when you say the business name.

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4. Abstract mark (A specific type of brandmark)

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It’s an abstract geometric form that represents your business. abstract marks work really well because they condense your brand into a single image. However, instead of being restricted to a picture of something recognizable, abstract logos allow you to create something truly unique to represent your brand.

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5. Mascot logo (Involves an illustrated character)

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Often colorful, sometimes cartoonish, and almost always fun. A mascot is simply an illustrated character that represents your company. Think of them as the ambassador for your business.

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6. Combination mark (Mixed concept)

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Sometimes referred to as a Logomark.
A wordmark or monogram with a symbol is what makes up a combination logo.

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7. Emblem (Traditional feel)

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Sometimes referred to as a Badge, Crest, or Seal.
The emblem tends to have a traditional appearance about the organization or business that can make a striking impact.